![]() ![]() Joint Photographic Experts Group (JPEG).Typically, PNG images are high-quality but have naturally large file sizes. This format requires lossless compression. There are four main file formats used for images on the web: Choosing the appropriate image type can reduce their weight and, in turn, increase your site’s speed. Choose an Appropriate File FormatĪs we mentioned, compression type and file format are both important factors when it comes to optimization. Resizing the image to these dimensions and slightly reducing its quality by ten percent decreases the overall file size from 3 MB (3,000 kilobytes) to 613 kilobytes (KB). However, your site only needs a banner image of 1,920 x 1,280 px. The file size (or weight) is 3 megabytes (MB). Let’s say you have an image with the original dimensions of 5,472 x 3,648 pixels (px). You can define these measurements in your HTML or using a photo editing platform before uploading them. Therefore, you can also reduce file size by adjusting the height and width of your images. Overly large dimensions add unnecessary weight to your site and server, too. It automatically applies the ideal compression method to reduce your image’s file size by the greatest possible amount without loss of quality. The type you should use hinges upon your file format, which we’ll discuss later.Īn online tool you can use to compress your images is TinyPNG (or TinyJPG): The quality isn’t affected and the images only render when they’re uncompressed. With lossless compression, all image data is intact and retrievable.While not enough to cause any noticeable changes for visitors, it can lessen the burden on your server. Lossy compression is when an image loses some of its data to reduce the file size.There are two types of image compression: In short, this involves resizing the dimensions and adjusting the quality via compression. One way to optimize your images is by reducing their file size before uploading them to your WordPress Media Library. Reduce the File Size of Your Images Before Uploading Them to Your Site Here are three ways you can optimize images to increase site speed. It’s possible to have the best of both worlds if you use the appropriate tools and best practices. ![]() ![]() You don’t need to choose between quality media and short loading times. 3 Ways to Optimize Images to Increase Site Speed Proper image optimization is about finding the right balance between quality and size. However, you don’t want to lower the quality of your media files to the point where they look unprofessional or are entirely incomprehensible. The contents are the same, the only difference is the way they’re packaged. Now you have even more space than before. You might then try neatly folding each item, perhaps even using vacuum-sealed bags. You’ll find it quickly fills up to the point where you can barely close it. First, you might mindlessly toss your clothing in your suitcase without folding anything. Image compression can be compared to packing for a trip. ![]() Your pages will become lighter, your server will communicate with users’ browsers quicker, and, ultimately, your content will load faster. Reducing the quality and size of your images will use less of your site’s bandwidth and disk space. The faster your website is, the more likely it is to rank higher in search engine results. Optimized images are easier to crawl and index. In addition to your visitors, Google also does not appreciate slow sites. Sites that take too long to render create poor User Experience (UX) and, in turn, a higher bounce rate. When it comes to page loading times, every second counts. Your server works hard to load media files, especially large ones. Let’s get started! How Images Affect the Speed and Performance of Your WebsiteĪccording to HTTP Archive, images account for nearly a quarter of a webpage’s total weight. Then we’ll provide you with three ways you can optimize them to decrease page loading times. In this post, we’ll explain how images affect the speed and performance of your WordPress site. However, there are techniques you can use to format and optimize images to increase site speed. Of course, eliminating visual content from your site simply isn’t an option. Unfortunately, high-quality images often mean large file sizes that can slow your loading times down. For your WordPress site to drive traffic, retain visitors, and increase conversions, its content needs to be engaging. ![]()
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